Abstract: Providing the drinking water to the population is a strategic task of the state. It is due to the needs to guarantee the sanitary and food safety of people in the country. Under the conditions of tense balance of freshwater, the important problem of our time is the rational consumption of it by the population as well as ensuring the economic efficiency of the water supply enterprises. Concept of social and economic motivation of water consumption and rational use of water has a practical focus for water supply enterprises. An understanding of behavior motivation of tap water consumers allows us to build an effective pricing policy and to ensure the overall access to the drinking tap water for all strata of the population regardless of social status and financial capabilities.
Makhmud Kharun, Alexander P. Svintsov and Evgeny L. Schesnyak, 2016. Concept of Socio-Economic Motivation of Water Consumption and Water Saving in the Housing Sector. The Social Sciences, 11: 7189-7194.