Authors : Nur Far`ain Mohamad Termezai, Farah Adila Abdullah, Mohd Hafiz Jamaludin and Hasnita Che Harun
Abstract: Technology plays an important role in fish cracker processing. Most of small scale food industries in East Coast Economic Region (ECER) were still using traditional way in making fish cracker. Previous studies also stated that most of SME’s entrepreneurs refused to use technology because of financial barriers. This study was conducted to observe the level of technology acceptance among fish cracker entrepreneurs in ECER. A total of 300 fish cracker’s entrepreneurs in East Coast Economic Region (ECER) were selected as respondents where a developed questionnaire was used to gain the data. For analysis, the descriptive analysis was performed by using SPSS Software. Based on the results obtained, all of the fish cracker’s entrepreneurs gave a positive feedback towards technology in fish cracker processing. However, majority of them refused to use technology because of limited financial resources. Furthermore, the fish cracker processing technology is quite expensive and they were not afford to have it without any support from the responsible agencies. This study proved that Technology Acceptance Model (TAM) were suitable in this case especially to study the user’s acceptance of technology. All of the factors in TAM can be applied to know the level of technology acceptance among fish cracker’s entrepreneurs in ECER. The use of technology is recommended in fish cracker processing.
Nur Far`ain Mohamad Termezai, Farah Adila Abdullah, Mohd Hafiz Jamaludin and Hasnita Che Harun, 2017. Technology Acceptance Level among Fish Cracker’s Entrepreneurs in East Coast Economic Region (ECER). The Social Sciences, 12: 2321-2325.