References

Ajzen, I., 1991. The theory of planned behavior. Organiz. Behav. Hum. Decis. Process., 50: 179-211.
CrossRef  |  Direct Link  |  

Amaro, S. and P. Duarte, 2015. An integrative model of consumers' intentions to purchase travel online. Tourism Manage., 46: 64-79.
CrossRef  |  Direct Link  |  

Ayeh, J.K., N. Au and R. Law, 2013. Do we believe in trip advisor? Examining credibility perceptions and online travelers attitude toward using user-generated content. J. Travel Res., 52: 437-452.
Direct Link  |  

Chan, Y.Y. and E.W. Ngai, 2011. Conceptualising electronic word of mouth activity: An input-process-output perspective. Marketing Intell. Plann., 29: 488-516.
Direct Link  |  

Chen, T. and H.M. Lee, 2014. Why do we share? The impact of viral videos dramatized to sell. J. Advertising Res., 54: 292-303.
CrossRef  |  Direct Link  |  

Chiu, H.C., Y.C. Hsieh, Y.H. Kao and M. Lee, 2007. The determinants of email receivers disseminating behaviors on the internet. J. Advertising Res., 47: 524-534.
CrossRef  |  Direct Link  |  

Chu, S.C. and Y. Kim, 2011. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. Int. J. Advert., 30: 47-75.
CrossRef  |  Direct Link  |  

Chua, A.Y. and S. Banerjee, 2013. Customer knowledge management via social media: The case of Starbucks. J. Knowl. Manage., 17: 237-249.
Direct Link  |  

Couture, A., M. Arcand, S. Senecal and J.F. Ouellet, 2015. The influence of tourism innovativeness on online consumer behavior. J. Travel Res., 54: 66-79.
Direct Link  |  

Du, H.S. and C. Wagner, 2006. Weblog success: Exploring the role of technology. Intl. J. Hum. Comput. Stud., 64: 789-798.
Direct Link  |  

Ducoffe, R.H., 1996. Advertising value and advertising on the web. J. Advert. Res., 36: 21-36.
Direct Link  |  

Edosomwan, S., S.K. Prakasan, D. Kouame, J. Watson and T. Seymour, 2011. The history of social media and its impacts on business. J. Appl. Manage. Entrepreneurship, 16: 79-91.
Direct Link  |  

Eze, U.C. and C.H. Lee, 2012. Consumers attitude towards advertising. Intl. J. Bus. Manage., 7: 94-108.
Direct Link  |  

Field, A., 2013. Discovering Statistics Using IBM SPSS Statistics and Sex, Drugs and Rock N Roll. 4th Edn., SAGE Publications, Thousand Oaks, California, ISBN:978-1-4462-4918-5, Pages: 915.

Gardiner, S., C. King and D. Grace, 2013. Travel decision making: An empirical examination of generational values, attitudes and intentions. J. Travel Res., 52: 310-324.
Direct Link  |  

Heinonen, K., 2011. Consumer activity in social media: Managerial approaches to consumers social media behavior. J. Consum. Behav., 10: 356-364.
CrossRef  |  Direct Link  |  

Hennig-Thurau, T., K.P. Gwinner, G. Walsh and D.D. Gremler, 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? J. Interact. Market., 18: 38-52.
CrossRef  |  Direct Link  |  

Hixson, T.K., 2006. Mission possible: Targeting trailers to movie audiences. J. Targeting Meas. Anal. Marketing, 14: 210-224.
Direct Link  |  

Hyun, S.S., W. Kim and M.J. Lee, 2011. The impact of advertising on patrons emotional responses, perceived value and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal. Intl. J. Hospitality Manage., 30: 689-700.
Direct Link  |  

IAB., 2009. IBA social advertising best practices. Interactive Advertising Bureau, New York City, New York, USA.

Johnson, B. and L. Christensen, 2012. Educational Research: Quantitative, Qualitative and Mixed Approaches. Sage Publication, Thousand Oaks, California,.

Kapoor, P.S., K.R. Jayasimha and A. Sadh, 2013. Brand-related, consumer to consumer, communication via social media. IIM. Kozhikode Soc. Manage. Rev., 2: 43-59.
Direct Link  |  

Katz, D., 1960. The functional approach to the study of attitudes. Public Opin. Q., 24: 163-204.
CrossRef  |  

Kim, J.U., W.J. Kim and S.C. Park, 2010. Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping. Comput. Hum. Behav., 26: 1208-1222.
Direct Link  |  

Lee, J. and M. Lee, 2011. Factors influencing the intention to watch online video advertising. Cyberpsychology Behav. Social Netw., 14: 619-624.
Direct Link  |  

Ling, K.C., T.H. Piew and L.T. Chai, 2010. The determinants of consumers attitude towards advertising. Can. Social Sci., 6: 114-126.
Direct Link  |  

Mangold, W.G. and D.J. Faulds, 2009. Social Media: The new hybrid element of the promotion mix. Bus. Horizons, 52: 357-365.
CrossRef  |  Direct Link  |  

Mehta, A., 2000. Advertising attitudes and advertising effectiveness. J. Advertising Res., 40: 67-71.
Direct Link  |  

Mintel, 2015. Attitudes towards emerging cuisines-UK. Mintel, London, England, UK.

Mintel, 2015. Travel industry monitor. Mintel, London, England, UK.

Moon, J.W. and Y.G. Kim, 2001. Extending the TAM for a world-wide-web context. Inform. Manage., 38: 217-230.
CrossRef  |  

Moore, M.R., 2008. Competing literacies and the politics of video game trailers. Master Thesis, Georgetown University, Washington, USA.

Morgan, G., 2006. Images of Organization. Sage Publications, Thousand Oaks, California, ISBN:9781506354729, Pages: 520.

Morgan, G.A., N.L. Leech, G.W. Gloeckner and K.C. Barrett, 2013. IBM SPSS for Introductory Statistics: Use and Interpretation. 5th Edn., Routledge, New York, USA.,.

Mou, Y. and W. Peng, 2008. Gender and Racial Stereotypes in Popular Video Games. In: Handbook of Research on Effective Electronic Gaming in Education, Ferdig, R.E. (Ed.). IGI Global, Dauphin County, Pennsylvania, ISBN:978-1-59904-808-6, pp: 922-937.

NH., 2016. Consumers behaviours and trends 2016. Nielsen Holdings, New York City, USA.

Neumeier, M., 2006. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design; A Whiteboard Overview. 2nd Edn., New Riders, Berkeley, California, ISBN:9780321348104, Pages: 194.

Pallant, J., 2013. SPSS Survival Manual: A Step-By-Step Guide to Data Analysis Using IBM SPSS. 5th Edn., Open University Press, London, England, UK., ISBN:978-1-74331-400-5, Pages: 354.

Peter, J.P. and J.C. Olson, 2010. Consumer Behavior and Marketing Strategy. McGraw-Hill, New York, USA., ISBN:9781283389150, Pages: 554.

Pollay, R.W. and B. Mittal, 1993. Here's the beef: Factors, determinants and segments in consumer criticism of advertising. J. Marketing, 57: 99-114.
CrossRef  |  Direct Link  |  

Ribeiro, C.P. and C. Antonio, 2011. Adolescents attitudes toward internet advertising. Portuguese J. Marketing, 14: 20-31.
Direct Link  |  

Saadeghvaziri, F., Z. Dehdashti and M.R.K. Askarabad, 2013. Web advertising: Assessing beliefs, attitudes, purchase intention and behavioral responses. J. Econ. Administrative Sci., 29: 99-112.
Direct Link  |  

Schlosser, A.E., S. Shavitt and A. Kanfer, 1999. Survey of internet users’ attitudes toward internet advertising. J. Interact. Market., 13: 34-54.
CrossRef  |  Direct Link  |  

Schmitt, B., 1999. Experiential marketing. J. Market. Manage., 15: 53-67.
CrossRef  |  

Slater, S.F., 1995. Issues in conducting marketing strategy research. J. Strat. Market., 3: 257-270.
CrossRef  |  Direct Link  |  

Tan, W.J., C.L. Kwek and Z. Li, 2013. The antecedents of effectiveness interactive advertising in the social media. Intl. Bus. Res., 6: 88-99.
Direct Link  |  

Tavakol, M. and R. Dennick, 2011. Post-examination analysis of objective tests. Med. Teach., 33: 447-458.
Direct Link  |  

Tsang, M.M., S.C. Ho and T.P. Liang, 2004. Consumer attitudes toward mobile advertising, an empirical study. Int. J. Electron. Commerce, 8: 65-78.
Direct Link  |  

VTG., 2013. National plan for tourism industry in the period of 2013-2020. Vietnamtourism Government Ho Chi Minh City, Vietnam.

Wahid, N.A. and M. Ahmed, 2011. The effect of attitude toward advertisement on Yemeni female consumers attitude toward brand and purchase intention. Global Bus. Manage. Res. Intl. J., 3: 21-29.
Direct Link  |  

West, D.C., J.B. Ford and E. Ibrahim, 2006. Strategic Marketing: Creating Competitive Advantage. 1st Edn., Oxford University Press, Oxford, England, UK., ISBN:9780199273980, Pages: 517.

Willemsen, L.M., P.C. Neijens, F. Bronner and J.A.D. Ridder, 2011. Highly recommended: The content characteristics and perceived usefulness of online consumer reviews. J. Comput. Med. Commun., 17: 19-38.
CrossRef  |  Direct Link  |  

Wixom, B.H. and P.A. Todd, 2005. A theoretical integration of user satisfaction and technology acceptance. Inform. Syst. Res., 16: 85-102.
CrossRef  |  Direct Link  |  

Zernigah, K.I. and K. Sohail, 2012. Consumers attitude towards viral marketing in Pakistan. Manage. Marketing Challenges Knowl. Soc., 7: 645-662.
Direct Link  |