Abstract: As one of globalisation�s technologies, the use of the Internet has brought diverse peoples, cultures, ideas and opportunities together in one global virtual environment. However, since technology is a matter of capital, the processes by which virtual environments are visualised and created are often far removed from the spatial, social and economic vicinities of several categories of end-users. And, because creative ideas are necessarily cultural, the visualisation process of virtual environments is also subject to dynamic social mechanisms inherent in the society within which the visual process takes place. In the end, there are evident possibilities for unconscious transfers of subtle discriminatory ideas to the virtual space. Using Yahoo! Mail�s animated sign-in avatars, this study shows how subtle racial gazes have filtered into the visualisation process of the contemporary virtual environment.