Authors : Ali Asgari and Mohsen Zargham
Abstract: This study proposed a revised technology acceptance model for measuring End User Attitude (EUA) toward use of information technology. An empirical study was conducted to collect data. This data was empirically used to test the proposed research model. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. The results demonstrate that the model explains 73% of the variance. This findings contributes to an expanded understanding of the factors that promote EUA toward use of information technology. The implication of this research to both researchers and practitioners is discussed.
Ali Asgari and Mohsen Zargham, 2011. Empirical Evaluation of the End User Attitude (EUA) Toward Use of Information Technology. Asian Journal of Information Technology, 10: 218-226.