Asian Journal of Information Technology

Year: 2016
Volume: 15
Issue: 4
Page No. 738 - 742

Comparative Analysis of Classification Algorithms for Predicting the Advertisements on Webpages

Authors : S. Shanmuga Priya and S. Padmavathi

Abstract: The fast growth of the Internet has completely changed the way people using computers. In the current scenario, people are more exposed to media and internet has led to the creation of advertisement which can reach users and it has become the ultimate for most business to enhance their profit. More and more ads are being sold on a single-impression basis as opposed to bulk purchases. Identifying whether an image belongs to advertisement or not is of interest to many internet users. This study analyses the performance of probabilistic, tree based and rule based classifier for this classification. Their performances under various conditions are summarized.

How to cite this article:

S. Shanmuga Priya and S. Padmavathi, 2016. Comparative Analysis of Classification Algorithms for Predicting the Advertisements on Webpages. Asian Journal of Information Technology, 15: 738-742.

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