Authors : Wardah Naili Ulfah and Wawan Dhewanto
Abstract: The need of social innovation keeps increasing by time. Social innovation is expected to give some ideas in the activity, thus the activity could bring creative ideas and produce innovative activities that meet a social goals. The aims of this study are to know how the social innovation in Indonesia, as a developing country is conducted and what kind of factors influenced in the process of generating the idea. This study will discuss about the model in generating social innovation that could give a contribution to knowledge. The study is based on case study in one of the community-based entrepreneurship in Indonesia. With using case study method, the scientific model is conducting in this study. In-depth interview, observation, discussion and literature review are conducting to gather the data. Agritektur community is a unique and innovative community-based entrepreneurship in Indonesia. To be an intermediary between local producer and the consumer is the social vision of this community-based entrepreneurship in order to revive the glory of local agricultural product in Indonesia. This community develops young generations which are expected to spread the love and consume behavior to local agricultural products. There are several factors that influence the activities in social innovation which can be recognized or even well accepted by the society. The model starts from the idea and ends in how the social innovation is conducted.
Wardah Naili Ulfah and Wawan Dhewanto, 2015. Model in Generating Social Innovation Process: Case Study in Indonesian Community-Based Entrepreneurship. International Business Management, 9: 99-104.