Abstract: The objective of this research is to identify the cold chain container variables that most affect vegetable quality and preservation for entrepreneurs in eastern Thailand. Six types of cold chain containers are identified and analyzed: wood basket containers; paper-based containers; plastic containers; wood material containers; foam box containers; and molded paper pulp containers. Each container has different advantages. Wood basket containers are easy to buy, inexpensive and provide moisture protection. Paper-based containershave a smooth inner surface and can be recycled so, they are environmentally friendly. Plastic containers are very strong, stack available have a smooth inner surface and are moisture to lerant. Wood-based containers are inexpensive, easily available, strong and stackable. Foam containers are inexpensive, they provide moisture protection and are a good fit for retail businesses. Molded pulp containers are ideal for fragile products because they are stable and yet are also flexible enough to be modified to fit around a vegetable to prevent bruising and other damage. They prevent vegetables from touching each other during transportation.