Authors : Badr-al-Din Oure`I Yazdani and Abdolmalek Khare
Abstract: The organizations aim to improve their organizational performance and reach the competitive leverages in order to achieve their missions and visions. In doing so such intangible capitals as human resources can be of high importance. Engagement at work and lack of indifference in the workplace will provide the conditions for organizational performance improvement. The present study aims to assess effectiveness of human resources management measures on engagement at work and obtaining competitive advantage. In terms of objective and nature, present work is an applied and descriptive-survey research, respectively. The statistical universe includes employees and managers of Social Security Organization in the cities Nikshahr, Kenarak, Chabahar and Iranshahr with a size of 100 persons all of whom were participated into the research using Census method. Also, a questionnaire was used to collect data whose reliability and validity were approved. The collected data was analyzed through the software Smart PLS. The results indicated effectiveness of human resources management measurers on human resources’ engagement in the workplace. Besides, human resources management measures provides the conditions for obtaining competitive advantage in the organization. Ultimately, the results demonstrated that human resources’ engagement at work allows for obtaining competitive advantage in the organizations.
Badr-al-Din Oure`I Yazdani and Abdolmalek Khare, 2016. An Assessment on Effectiveness of Human Resources Management Measures on Engagement at Work and Obtaining Competitive Advantage in Social Security Organization (Case Study, Social Security Branches in the Cities Nikshahr, Chabahar, Kenarak and Iranshahr). International Business Management, 10: 5809-5816.