Authors : Mohammad Solaiman, Mohd Suberi Ab Halim, Arman Hadi Abdul Manaf, Nor Azila Mohd Noor, Idris Mohd Noor and SM Sohel Rana
Abstract: Understanding consumer’s green purchase behaviour for environmentally sustainable products is of importance to the policy makers interested in stimulating the demand for green products and to the suppliers of the products trying to augment their market share in the market for environmentally sustainable products. Over the past few decades, marketers and researchers have paid much attention to the underlying motivations for green purchase behaviour. The present study applied theory of consumption values to examine the green purchase behaviour of environment friendly and energy efficient electronic products market. For the purpose of the study data were collected from 396 consumers with a structured questionnaire survey and the collected data were analysed using PLS SEM technique. The findings reveal that functional value, social value, conditional value and corporate image values are influencing consumers to get involved in green purchase behaviour of environment friendly and energy efficient electronic products. The findings of this study bear deep significance both in theoretical and practical aspects.
Mohammad Solaiman, Mohd Suberi Ab Halim, Arman Hadi Abdul Manaf, Nor Azila Mohd Noor, Idris Mohd Noor and SM Sohel Rana, 2017. Consumption Values and Green Purchase Behaviour: An Empirical Study. International Business Management, 11: 1223-1233.