Authors : Anas Y. Alhadid and Ali Y. Alhadeed
Abstract: The purpose of the study is to examine the impact of social media marketing on purchase intention of used car in Jordan. The questionnaire was developed and distributed online to users of social media marketing in Facebook. The researcher used the simple regression analysis to measure the impact of social media marketing on purchase intention. The present study of the impact of social media marketing on purchase intention had a positive impact.
Anas Y. Alhadid and Ali Y. Alhadeed, 2017. The Impact of Social Media Marketing on Purchase Intention. International Business Management, 11: 1844-1847.