Authors : Rahma Wahdiniwaty, Deden A. Wahab Sya`roni and Eko Budi Setiawan
Abstract: Lack of information to the public about the potential of the creative industries on a scale which is owned Micro, Small and Medium enterprises (UMKM) West Bandung regency result less economic growth increased significantly thus increasing revenue for the SMEs to grow. Thus, the need for information systems is indispensable for the creative industry in West Bandung Regency scale UMKM. With the spread of information about the products of creative industries on a scale of UMKM by making use of Geographic Information Systems (GIS ), it is expected that the increase in business scale and productivity of businesses in the creative industries sector and the growing scale of UMKM will increase. The first year of this study have result output UMKM West Bandung regency profile, the profile of potential entrepreneurs creative industries UMKM, profile business potential of creative industries and design model for information dissemination potential of creative industries. This research resulted in the design model is right for dissemination of information insutri creative potential in West Bandung regency using geographic information system technology, so that the design model obtained in this study can be used as a blueprint for the software to be built of further research.
Rahma Wahdiniwaty, Deden A. Wahab Sya`roni and Eko Budi Setiawan, 2017. Creative Industry Potential Model for Micro, Small and Medium Scale in West Bandung Based on Geographic Information System. International Business Management, 11: 841-849.