International Business Management

Year: 2019
Volume: 13
Issue: 2
Page No. 63 - 70

A Business Case Research Proposal to form Strategic Partnership Through Strategic Advocacy with Vodaphone and Apple

Authors : Rizwan Ahmad

Abstract: This is a business case research proposal in order to form strategic partnership with Vodaphone and Apple with help of strategic advocacy. The proposal begins with the overview of the business and the company and goes on to describe about forming strategic alliance based on certain shared objectives. The study further explains about various steps in forming strategic partnerships through strategic advocacy starting with strategic thinking, situation analysis followed by describing value proposition vs. winning proposition, aligning the organization behind a strategy and executing through learning cycle. Next the study, talks about being political savyy and how to construct political style grid and map the political terrain depending upon individual’s personality and influence. Finally, the study discusses the importance of scenario analysis and 51% guide and how mapping political terrain may be useful in forming strategic coalitions and partnerships.

How to cite this article:

Rizwan Ahmad , 2019. A Business Case Research Proposal to form Strategic Partnership Through Strategic Advocacy with Vodaphone and Apple. International Business Management, 13: 63-70.

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