International Business Management

Year: 2020
Volume: 14
Issue: 4
Page No. 116 - 122

Competitive Advantage Model Through Integration of Supply Chains and Information Technology in SMEs in Cimahi City

Authors : Elis Dwiana Ratnamurni and Yun Yun

Abstract: Management of the supply chain of food and beverage products needs to be managed efficiently. Supply chain integration needs to be applied to the management of food and beverage businesses in Cimahi city so that connectivity from suppliers, manufacturers and distributors can carry out their roles well. Another problem in the food product supply chain is the value/value received by each member (supplier, manufacturer and distributor). Small business operators field of foods and beverages need to use information technology to improve productivity and competitive advantage of the business they run. This study wants to find out the Competitive Model of Competitiveness through the Integration of the Supply Chain and Information Technology in the Food and Beverage SMEs in Cimahi city. This research is quantitative research using the Partial Least Square (PLS-SEM) method. The population in this study is small-scale food and beverage businesses in the city of Cimahi. The expected results of this study can explain the competitive advantages that are influenced by supply chain integration through supply chain performance.

How to cite this article:

Elis Dwiana Ratnamurni and Yun Yun, 2020. Competitive Advantage Model Through Integration of Supply Chains and Information Technology in SMEs in Cimahi City. International Business Management, 14: 116-122.

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