Authors : N. Balute August Anthony, M. Bautista Virginia, D. Atienza Shiena Lyn and M. Castro Rosell
Abstract: This study aims to help a specific roofing company to help market their product and identify what industry should they focus. Differences in production and location are taken into consideration. Choosing the right marketing strategy will make the company more profitable. A marketing plan is a business's operational document for outreach and advertising to generate leads and reach its target market. Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. Research has shown that construction materials and equipment may constitute >70% for a typical construction project. As the construction industry in the Philippines grew bigger, suppliers of construction materials have been busy marketing their products to prominent contractors in the industry. These suppliers should have an effective marketing strategy for them to be relevant. Roofing companies belong to this group of suppliers. Like most construction trades, roofers rely mostly on reputation. They must build their reputations through reliable, proven marketing techniques and projects completed should exceed client’s expectation. They should continually adjust their strategy to take advantage of emerging opportunities or looming threats. In this time of fast-growing construction industry, roofers will have an opportunity to increase their profit by providing quality products and services and use of improved marketing strategy.
N. Balute August Anthony, M. Bautista Virginia, D. Atienza Shiena Lyn and M. Castro Rosell, 2020. Future Market Research of a Roofing Company: A More Competitive and Fast-Growing Construction Industry in the Philippines. International Business Management, 14: 157-163.