Abstract: The aims of this study are the determination of the tourism factors affecting sustainability and analysis and comparison of the determining factors. The study used a qualitative approach to determine the tourism factors according to tourism in Laem Phak Bia, Phetchaburi province. It surveyed and reviewed the information in documents. After that it determined the factors and criteria based on environmental science and considered specialist opinions as proof. As a result, we determined seven tourism factors based on environmental science as follows: Tourism Sources (TS), Tourist Attraction (TA), Risk (RK), Facilities (FT), Services (SV), Pollution Management (PM) and Helpfulness (HN). The researcher compared the methods that identify tourism factors affecting sustainability including the described advantages and disadvantages of the methods that could be verified and not verified. After the analysis and comparison, the key factors that determine tourism factors were identified as follows. The methods for identifying factors should determine the context and principle of the area. Tourism factors could be assessed according to expert opinions. Tourism factors lead to the collection of data and can be applied for all tourism types. Thus, this study has indicated that factors that lead to sustainability and contribute to the perspectives of tourists can ensure that the tourism factors contribute to sustainability.
Rattana Senanuch, Surat Bualert and Ittiphon Rasrikreingkrai, 2020. A Comparative Analysis of Tourism Factors Affecting Sustainability in Laem Phak Bia Sub District, Phetchaburi Province, Thailand. International Business Management, 14: 286-293.