Authors : Sevtap Guler Gumus, Akin Olgun and Hakan Adanacioglu
Abstract: Livestock has an important role in reducing rural poverty in that it provides people living in rural areas with income and employment opportunities and at the same time contributes to an improvement in the distribution of income. However, in many developed countries the structural and economic problems associated with livestock constitute a significant threat to it. It was found that this threat comes more from economic problems and is related to poor marketing efficiency by farmers. This study examines rural livestock farms in the Aegean Region of Turkey, with emphasis on distribution channels in marketing by animal breeding farms, prices in those distribution channels and on showing the trading margins, which arise in these channels. The results obtained in the study show that animal breeding farms in the rural areas of Turkey do not have an efficient marketing system, when marketing margins, which they obtain are considered. For milk, the most important product, the total intermediary’s margin was calculated in the study as 64.96% and the relative margin as 185.36%. The study also makes some suggestions on increasing marketing efficiency for animal breeding farms in rural areas.
Sevtap Guler Gumus, Akin Olgun and Hakan Adanacioglu, 2010. Are the Marketing Margins of Poor Livestock Farmsin Rural Areas adequate for the Sustainability of Livestock farming? An Example from Rural Turkey. Journal of Animal and Veterinary Advances, 9: 643-650.