Authors : Mohamad Ghozali Hassan, Abdul Aziz Othman, Mohd Azril Ismail and Nor Azmi Johari
Abstract: Supplier-manufacturer relationship can foster innovation creative thinking productivity and profitability. However, how this relationship can be sustained to enhance continuous outsourcing best practices is yet to be studied. This present study, investigated two major factors in supplier-manufacturer relationship namely communication behaviour and trust. The study, made used of quantitative research approach. Questionnaire was used to collect data through a postal survey to 865 respondents and 224 respondents feedback were received making 25.2% response rates. The finding of the study, explicitly argues that communication behaviour is of vital importance even more than trust when it comes to the issue of outsourcing relationship among supplier and manufacturer.
Mohamad Ghozali Hassan, Abdul Aziz Othman, Mohd Azril Ismail and Nor Azmi Johari, 2016. Supplier-Manufacturer Communication Behaviour and Trust Issues in Outsourcing Best Practices. Journal of Engineering and Applied Sciences, 11: 1721-1726.