Authors : Indrawati , Murali Raman, Maya Ariyanti and Kok-Wai Chew
Abstract: In Indonesia, the percentage of application downloaded is the second highest in South East Asia after Philippines but the usage duration is the lowest (40 min) among these countries. In Malaysia, the percentage of application downloaded is the lowest among these countries but the usage frequency is the highest (66 min). It is important to increase the usage of the application especially in Indonesia which is considered still low compare to Malaysia. The increase of application usage can have many advantages such as increasing the telecommunication traffic and invite the advertisement. In order to increase the usage, factors that influence the behavioral intention and usage behavior of the application is important to determine. The objective of this research is to identify factors that affect the behavioral intention and usage behaviour toward instant messenger application among Indonesians and Malaysians. Literature review of articles from international journals and interview and focus group discussion with 98 customers in Indonesia and 36 customers in Malaysia was done in this study. Our findings suggest that there are 2 new variables that should be added to the original UTAUT2 model, namely: interoperability and mobile friendliness. Thus, this study proposed performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, mobile friendliness and interoperability as independent variables which will infuence the behavioural intention and usage behavior of indonesians and malaysians toward instant messenger applications. Age and gender are proposed as moderating variables.
Indrawati , Murali Raman, Maya Ariyanti and Kok-Wai Chew, 2017. A Proposed Model for Measuring Instant Messenger Applications Adoption Among Indonesians and Malaysians. Journal of Engineering and Applied Sciences, 12: 1377-1385.