Authors : Seng Chee Lim, Ahmad Suhami Baharudin and Rong Quan Low
Abstract: Small medium enterprises are corner stone to most of developing countries and it is widely recognized, unfortunately, e-Commerce adoption in Malaysia is low it is 28% of 965 participant involved into e-Commerce activities. This research applied framework named Technological Organizational Environmental (TOE) with four predict variables named perceived barriers, management support, organization readiness and competitor pressure to investigate the potential factors influence e-Commerce adoption among Small and Medium sized Enterprises (SMEs) in Malaysia. After apply filtering criteria, total of 200 datasets are valid and use statistical tool, smart PLS Version 2.0 M3 to generate the statistical result. Based on the result, management support, organization readiness and competitor pressures have strong influencing power to e-Commerce adoption. In this research, the R2 value is 0.529 which is 52.9% of variance in adoption on e-Commerce can be explain with these three predict variables.
Seng Chee Lim, Ahmad Suhami Baharudin and Rong Quan Low, 2017. Factors Influence SMEs in Malaysia to Adopt e-Commerce: Moderating Roles of Perceived Strategic Value. Journal of Engineering and Applied Sciences, 12: 1566-1574.