Authors : Yoshiki Nakamura, Yukiko Kusu and Ken Takeda
Abstract: In recent years, universities have witnessed a rise in demand for "active learning." In addition by using a computer-based business simulator based on the operations of a real company, students can also have experiences that include management of personnel and the flow of funds. Therefore, in this study we develop a business simulator model. The following elements of corporate strategy are used as the business simulator is to be constructed and modeled for upper-level students who have some business administration knowledge, in the stage of drawing up a management plan, the simulator must prepare the necessary information about the economy, the market and social information, the student’s decision-making is to be based on the knowledge and former information, in anticipation of actually conducting a lesson using this business simulator we have considered the design of the course, themes and teaching materials. By taking these factors into account we developed this business simulator and designed the class for education as an active learning tool. We also conducted them and gave questionnaires for the university students. From the outputs we have to discuss future researchs.
Yoshiki Nakamura, Yukiko Kusu and Ken Takeda, 2017. Developing an Educational Business Simulator to Teach Management Strategy. Journal of Engineering and Applied Sciences, 12: 176-182.