Authors : Lam Weng Siew, Mohd. Abidin Bin Bakar, Lam Weng Hoe and Liew Kah Fai
Abstract: Mobile network operator is a provider of services wireless communications to the end users. Maxis, DiGi, Celcom and U Mobile are the main mobile network operators in Malaysia. Monthly bill charges, data services, peer and family influence, network coverage, customer service, rewards and value-added services are the major decision criteria in the selection of mobile network operators. The objective of this study is to determine the most preferred mobile network operator among Maxis, DiGi, Celcom and U Mobile with Analytic Hierarchy Process-Technique for Order of Preference by Similarity to Ideal Solution (AHP-TOPSIS) Model. Besides that, this study aims to identify the priority of decision criteria in the selection of mobile network operators. AHP-TOPSIS Model is a decision making model which helps to determine the best alternatives based on multiple criteria. The results of this study show that Maxis is the most preferred mobile network operator followed by DiGi, U Mobile and Celcom. Furthermore, monthly bill charges and data services are the most influential criteria in this study. The significance of this study is to identify the most preferred mobile network operators in Malaysia and the most important criteria in decision making process.
Lam Weng Siew, Mohd. Abidin Bin Bakar, Lam Weng Hoe and Liew Kah Fai, 2017. Multi-Criteria Decision Making in the Selection of Mobile Network Operators with AHP-TOPSIS Model. Journal of Engineering and Applied Sciences, 12: 6382-6386.