Abstract: This research has used Quality Function Deployment (QFD) tool to systematically and objectively identify, assess and measure the learning needs of the students and accordingly designing and developing instructional strategies which fulfil the customer needs. The tool has been applied on a single course of business administration program students in Community College, Prince Sattam Bin Abdulaziz University. Given the requirements of QFD-house of quality matrix, the researcher has assessed the effectiveness of instructional strategies with the point of view of relevant professors, staff and the students vis-a-vis achieving the program’s ultimate goals. The findings of the research fairly lead to conclude that there appears a perceptual gap between the actual learning needs of students and applicable instructional strategies in relation with the ultimate learning outcomes being expected by the university. The researcher has recommended the application of QFD tool time to time in order to reduce the gap between the actual learning needs of the students and the educational services provided by the educational institutions.