Authors : Malik Khlaif Gharaibeh and Muhammad Rafie Mohd Arshad
Abstract: The aim of this study was to examine the determinants likely to affect the intention of using mobile banking services among suburbans in the North of Jordan. The proposed research model was based on the Unified Theory of Acceptance and Use of Technolgy 2 (UTAUT2) with additional determinants of the mass media and trust in the original UTAUT2 Model. SPSS Version 22 was selected to analyse the data collected by surveying 579 respondents from the three main cities in the Northern part of Jordan (Irbid, Jerash and Ajloun) using the convenience sampling technique. This study empirically presents the fact that the intention to use mobile banking was positively and significantly influenced by the mass media, trust, effort expectancy, performance expectancy, facilitating conditions, social influence and hedonic motivation. There are several factors that efficiently affect the intention to use mobile banking. Previous studies investigated the relationship between these determinants and the adoption of mobile banking services. However, none has focused on the mass media impact of the intention to use mobile banking services. In the current study, the factor of mass media influences on the usage of mobile banking in Jordan where it is found to be the vital contribution of the study.
Malik Khlaif Gharaibeh and Muhammad Rafie Mohd Arshad, 2018. Determinants of Intention to Use Mobile Banking in the North of Jordan: Extending UTAUT2 with Mass Media and Trust. Journal of Engineering and Applied Sciences, 13: 2023-2033.