Authors : Hyeong-Cheol Gil, Yen-Yoo You and Sang-Hyun Kim
Abstract: This study was performed as empirical research by adopting a theory of extended planned behavior theory in order to identify what factors affect unethical behavioral intentions by consultants in the course of consulting for small and medium-sized businesses subsidized by Korean government. The data was collected by face-to-face interviews and questionnaire through Google and e-Mail among consultants who had direct experiences in consulting assistance project for medium-sized and small companies supported by Korean government for 2 months from August 2006. The collected data was analyzed by SPSS21 for factors and reliability analysis and AMOS21 statistics package for structural equation modeling. This study was conducted empirically by applying a theory of extended planned behavior comprising of ethical attitude, subjective ethical norm, perceived behavioral control and commitment of consultants in order to identify factors that affect unethical behaviors while implementation consulting project for small and medium-sized businesses subsidized by Korean government. Results show that, first, the commitment of consultants which is referred to the focus on consulting without considering other matters, gives negative impacts on the implementation intention of unethical consulting. Second, ethical attitude that evaluated positive levels on behaviors in the situation where consultant decide to do unethically gives negative impacts on the implementation intention of unethical consulting. Third, subjective ethical norm which is an interaction of motive to follow other opinions that highlight the belief on what consultants think and behave, reduced the implementation intention of unethical consulting. However, perceived behavioral control of consultants was reported to have positive influence on the unethical consulting intention. This study found that consultants should concentrate on works with pride to prevent unethical behavior and make efforts to construct business environment and education for reminding ethical attitude.
Hyeong-Cheol Gil, Yen-Yoo You and Sang-Hyun Kim, 2018. A Study on Intention of Unethical Consulting Behavior by Consultants by Utilizing Theory of Extended Planned Behavior: Based on SMBs Consulting Supported by Government. Journal of Engineering and Applied Sciences, 13: 3077-3082.