Authors : Chinda Kaensombat, Souneth Phothisane and Sitthisak Champadaeng
Abstract: This study is part of the qualitative dissertation using the data from documentation research, observations and interviews. The content of this study is a presentation on the current status of Luktung Mohlum which is one of the important terms within this research. The result of the study shows that Luktung Mohlum in its current status is going through an era of adjustment due to modern communicating technologies which is the main factor to its broadcast on today’s online society. This had caused the music creators to manage their broadcast channels, distribution channel and channels to collect royalties. Currently, the direction of Luktung Mohlum music is the development on the creativity of the music, presenting a more up-to-date content in responding to the need of the society while considering the values that the consumers hold to ensure the survival of the music itself. However, one important aspect that is still ingrained in Luktung Mohlum music is that it is still rooted in Isaan culture using Isaan dialect in the lyrics and the "waad" (conversational style of singing) and the use of Isaan traditional music instruments along with contemporary musical instruments which is considered a legacy in the cultural wisdom, poetry, music and had created a beauty in arts and culture.
Chinda Kaensombat, Souneth Phothisane and Sitthisak Champadaeng, 2018. Luktung Mohlum Song: Creative Development Model for Economy. Journal of Engineering and Applied Sciences, 13: 4987-4992.