Authors : Lamatinulu , Pratikto , P.B. Santoso and Sugiono
Abstract: One of the problems in the cocoa processing industry of Small and Medium Enterprises scale (SMEs) in Palopo is not yet having the method of determining the superior product that can give profit contribution. The purpose of this study is the determination of product selection criteria to determine the superior product of cocoa processing industry of SME scale that is competitive and profitable. The method used is a combination of Delphi and analytic hierarchy process techniques involving expert respondents. The result is determined 4 criteria that become the main priority to choose the superior product that is the added value of the product, market opportunity, the availability of processing and process technology and the availability and the feasibility of cocoa seed raw material with the priority weight each 0,193. The results of the assessment and analysis based on the criteria that exist then set the choice of superior products in the form of cocoa powder with a priority weight of 0.411. The impact of this research is to contribute profits to the SME cocoa processing industry because the products produced meet the criteria of value added and market competitiveness.
Lamatinulu , Pratikto , P.B. Santoso and Sugiono , 2019. Determination of Superior Product in Cocoa Processing Industry of SMEs Scale Using Analytic Hierarchy Process. Journal of Engineering and Applied Sciences, 14: 449-454.