Abstract: In study described transformation element-swivel mechanism that provides multifunctionality to jewelry which can be either a pendant or a ring. A similar function has a spring-loaded mechanism of men’s cufflinks locks. When the lock is opens or closes, the fixing tappet pushes the elastic surface of the plate, after which the plate restores. Such effect allows you to fix the product only in two positions as presented in our case. Moreover, it is possible to apply a democratic pricing policy for the valuation of collections using the developed mechanism in the manufacture of jewelry. The analysis of the well-known transformable adornment of famous jewelry houses and also the handiwork products of famous artists gave a direction for this research. The advantages and disadvantages of such mechanisms were determined, the superiorities of developed swivel mechanism which provides multifunctionality to the product are revealed. Restrictions of the proposed mechanism usage in the jewelry production are given. According to the analysis of physical and mechanical properties, the recommended material is gold as the main material for jewelry production with the usage of the developed mechanism. The experimental sample was made of albata-alloy of copper and nickel. All of the above has determined the relevance and prospects of the research. The implantation of the experimental developed samples let us to solve a number of financial problems connected with the profitability of the production.