Pakistan Journal of Social Sciences

Year: 2005
Volume: 3
Issue: 3
Page No. 418 - 427

Local and Global CRM in Practice by HSBC Bank PLC in The Era of E-Commerce

Authors : Mohammed Shahedul Quader

Abstract: As more and more business is conducted on-line through e-commerce channels, so the need to better manage these remote relationships with customers becomes paramount. The new paradigm in enterprise management which appears to enable this is Customer Relationship Management (CRM) and its sister application in e-commerce applications, e-CRM. The overall aim of the paper is to examine whether a new HSBC Group CRM proposition will bring benefits over the existing HSBC local entities CRM implementation. The results found in the initial investigation of CRM are used to compare and contrast the existing CRM capabilities in use within HSBC Bank PLC in the UK, highlighting any perceived issue with the current organisational CRM strategy. The new HSBC Group CRM proposition is introduced and again, the benefits of this are measured against the results from the HSBC Bank investigation. Finally, a conclusion is drawn that the HSBC Group CRM proposition should be implemented and recommendation are made for migration from the existing proposition to the new. Key words: Customer relationship management, Local, Global, E-commerce and HSBC group Pakistan Journal of Social Sciences 3 (3) : 428-436, 2005 ? Grace Publications, 2005 Civil Society and Democracy: An Explanation of Its Interrelationship in the Context of Bangladesh Parvaz Azharul Huq Department of Public Administration, University of Rajshahi, Rajshahi-6205, Bangladesh Abstract: The term civil society has become very popular today and is used extensively by the media, politicians, Non-governmental organization, government and donors. It is seriously considered that for the establishment and restoration of democracy, the presence of a strong and dynamic civil society is imperative. In Bangladesh civil society role preceded the formation of the state. This study is an attempt to explain the role of civil society for the development of democracy in the context of Bangladesh and to assess its present status.

How to cite this article:

Mohammed Shahedul Quader , 2005. Local and Global CRM in Practice by HSBC Bank PLC in The Era of E-Commerce . Pakistan Journal of Social Sciences, 3: 418-427.

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