Authors : 1M. Emin Akkilic and 2Certin Semeric
Abstract: Through a number of researchar have defined the different ways of customer`s (student) satisfaction concept, in general, it can be defined as gap between services costumer`s expectations and perceptions. In this study, the satisfaction level of students in the faculties of F rat University was measured. A questionnaire survey was carried out on 369 last class students. The data were collected as two separate sections. The data in the first is related to expectations before entire their Faculties or Departments of students. The data in the second is related to services perceived during their studing. Paired t-test was employed to test significant difference between the two means of expectations and perceptions. The results shows that there were difference regarding student`s satisfactin level among faculties statistically. However, relation between the satisfaction level and income, gender and preference was not determined significant differenece statistically.
1M. Emin Akkilic and 2Certin Semeric , 2005. The Measurement of Customer`s Satisfaction in Education Services Marketing. Pakistan Journal of Social Sciences, 3: 997-1001.