Abstract: Although many studies have been done on the ecological responsibilities of consumers until now, from the marketers� point of view, the most important issue is the current consumption patterns and buying and using goods ecologically. Since a large proportion of household waste is related to food production and consumption, it is important to find out whether and to what extent, families consider waste management when buying foods and whether their actual choices are in any way influenced by waste concerns. This study focuses on influence of purchase choices of foods and household chemicals and on the amount and type of waste generated in the family. The purpose of the study is to investigate what influences the amount and type of waste generated in the family. The data were collected in 15 families in a residential area of Cankaya Municipality within Ankara Province. The families registered their purchases and the weight of bio degradable waste for two weeks. In depth interviews were also carried out. The collected data were evaluated and statistically analyzed. The families produced more biodegradable waste than non-biodegradable waste. The results of this study indicate that environmental concerns do not seem to influence the food and household chemicals purchase behaviors of families.