Abstract: The concept of media and communication is not a new phenomenon in the society. It involves in the discourse of human civilization on this earth. Its significance is enormous since in the eighteen and nineteenth centuries. In fact, modern age is the outcome of the multimedia. There are also some limitations in this regard towards the human values. Its role is so diversified that has reached us in a global village. It has a critical role in shaping and making a sustainable society to the mankind through its diversified cultural role. Modern philosophers treat it as a four organs of a welfare state. Many laws and policy in this regard have been developed. Some laws in different countries such as the Information Act, Data Protection Act, the Environmental Court Act, the Stockholm Conference 1972; Rio de Janeiro 1992, the Johannesburg Conference 2002, the World Charter for Nature; the Basel Convention 1989; the EC Directive on Environmental Information 1991; the Industrial Accidents Convention 1992; the Eco-Labelling Legislation, etc. under the international environmental laws have been developed. It has been contributing to the theme of the environmental communication which is related to the concept of environmental governance. It is in fact a new idea in the history of the sustainable development on this earth. The scholars of the present age have been focusing the need for the environmental communication for sustainable development. It is based on the good governance mechanisms, human rights issue along with the spirits of the different religions, etc. This study will critically discuss the role of media with regard to the environmental governance issue to protect the society based on the primary and secondary sources. A case study may be done at the Department of Media and Communication, The University of Malay, Malaysia.