Abstract: This article focuses on how women’s tasks in the household are shaped by the desire to manage the impressions and images they portray to ‘others’. It is based on Goffman’s perceptions of social life as a theatre in which people present their actions depending on a given definition of the situation. We look at how women’s child bearing and rearing related tasks are shaped and influenced by the necessity to manage the impressions they make to ‘others’ in their communities. Research was conducted in Western Uganda in 2000 using ethnographic techniques.
Doris Muhwezi Kakuru and Doreen Katto , 2006. Rural Women’s Reproductive Tasks: The Role of Impression Management in A Ugandan Community. The Social Sciences, 1: 139-143.