The Social Sciences

Year: 2008
Volume: 3
Issue: 6
Page No. 397 - 400

A Research on the Determination of Factors Affecting Decision of Voters (Consumers) in Political Marketing

Authors : M. Emin Akkilic and Mustafa Gunalan

Abstract: The importance of marketing for commercial enterprises as it is for non profit enterprises is increasing day by day. Depending on the increasing consciousness of the consumers, the need of consumer based service is also increasing. The aim of the research is to determine the factors effecting the voters’ decision by importance. Besides, in the research it is aimed to find out the time when the voters decide which party to vote and the communication means affecting mostly their decision making process. According to the results of the research, one of the most important criteria the voters take into consideration about a parliamentary candidate is his/her educational level. On the other hand, the most important factor which the voters take into consideration about the political party is the party leader himself. The essential characteristic of a party leader is honesty. And, it is determined that half of the people taking part in the research make decision at different time periods (a year before the election, 6 months before it, the night just before the election or during the election). The decision of the other half doesn’t change. It is also shown in the research that TV is the leading means of communication affecting decision making process.

How to cite this article:

M. Emin Akkilic and Mustafa Gunalan , 2008. A Research on the Determination of Factors Affecting Decision of Voters (Consumers) in Political Marketing. The Social Sciences, 3: 397-400.

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