Abstract: Historically, the National University of Malaysia (NUM) was established in May, 1970 with the three faculties namely Arts, Islamic Studies and Science faculties. The Faculty of Islamic Studies (FIS) offered the 4 year program for its undergraduate studies. In the 3rd year, they graduated with the general bachelor degrees of Islamic Studies and if they continued their studies in the 4th year, they could graduate with the honor bachelor degrees of Islamic Studies. Few years later, the bachelor degrees were awarded in the 4th years of studies either with the general or honor class depending on the merits and grades attained by the respective graduates. The first and pioneer batch of graduates of Islamic studies received their honor bachelor degrees in the 1974 convocation. Few years later after some of the faculty members held the doctoral degrees from the universities in Egypt and United Kingdom, the faculty began to offer the graduate programs leading to master and doctoral degrees in Islamic Studies. The first and pioneer batch of graduates received their master degrees in the 1979 convocation. After 3 decades of its existence, the faculty began to offer the 3 year program consisting of 6 semesters for its undergraduate studies and they can graduate with the honor bachelor degrees. This study focuses on the marketing graduates of Islamic studies based on the experiences of National University of Malaysia. It takes into account the intrinsic and extrinsic factors leading to the marketability of the Islamic studies graduates from the NUM.
Ibrahim Abu Bakar and Mohd Nasran Mohamad, 2013. The Intrinsic and Extrinsic Factors in Marketing the Islamic Studies Graduates of the National University of Malaysia. The Social Sciences, 8: 276-282.