Abstract: The business case for work-life balance practices as embraced by numerous associations, lays on drawing in better candidates and decreasing work-life conflict among existing representatives keeping in mind the end goal to upgrade organizational performance. This present study gives some proof to support the idea that work-life practices improve performance by method for decreased work-life conflict. Totally, 250 women journalists of print media from Tamil Nadu, India was taken for the study. Researcher used judgmental sampling method to select samples for the study. The primary data for this study was collected from the women Journalists in Tamil Nadu with the help of well-structured questionnaire constructed based on dimension like demographics profiles, dimensions of work life balance and effectiveness of organizational performance. We propose that may be the print media in this way ought to be adjusted to mirror the quantity of extra courses by which work-life balance practices can impact organizational performance, including upgraded social exchange forms, expanded cost investment funds, enhanced profitability and decreased turnover. The effect of these procedures might, nonetheless, be affected by various components, including role conflict and role ambiguity, stress, gender differences, time management, social context, career advancement and managerial support.
S. Rajaram and B. Divya Keerthika, 2016. What Matters? Balance of Work or Organizational Performance. The Social Sciences, 11: 1015-1021.