Abstract: The professional orientation analysis of the students who are trained in the direction of service sector is presented in this study. Forming professional orientation of managers is a rather new, still low-studied issue in educational practice of the higher education institutions which were traditionally engaged in training of the service sphere specialists. The management activity originality is that these experts have a pronounced professional and administrative focus that is shown in new aspects of professional activity in the service sphere. Research was conducted in the Belgorod State National Research University. As structural professional orientation components the following groups of motives were allocated: professional choice motives, educational motives and career orientations. Research allowed to reveal features of future managers professional orientation at training level in higher education institution. Results showed that among profession choice motives the dominant position is held by material welfare; among educational motives-motive of an affiliation; among career orientations the leading position is taken by management, autonomy and business scales. The professional orientation dynamics analysis showed that there are significant distinctions in expressiveness of structural components of this phenomenon for students of the 1-4 courses.
Natalia N. Doronina, Victor N. Tkachyov, Elena I. Ziborova, Igor A. Kucheryavenko, Marina V. Lanskih and Maria A. Reznichenko, 2016. Professional Orientation of the Future Manager Identity on Training Stage in Higher Education Institution. The Social Sciences, 11: 2494-2498.