Authors : Norunnajjah Binti Ahmat, Siti Rohana Omar and Fazurah Mustaffa
Abstract: The purpose of this study is to investigate whether Melaka have a good system of heritage conservation management to ensure the sustainability of Melaka tourism industry. Melaka is famous for her historical attraction around the world that >4 million tourists has visited this state in 2004 and the number is increasing each year onward. One important product in Melaka is its heritage tourism due to its historical signature and its connection with the heritage preservation. Implementing the exploratory approach was a combination of quantitative and qualitative techniques to measure if heritage tourism is the biggest attributes of Melaka economic developement. A structured and non-structured questionnaire survey were used for the research. The heritage attributes item were measured using 5-point Likert scale ranging from 1 (very disagree) to 5 (very agree). The open-ended survey were used to analyse the satisfaction of the tourist on the effort of the State of Melaka in preserving its heritage. Based on total respondent of 250 visitors, >30% agree that Melaka could lose their international status as historical places if there is no continous effort for heritage conservation management. They also agree that the development and the preservation of heritage should be the main focus and given more effort if compared to other products, if Melaka want to attract more tourist.
Norunnajjah Binti Ahmat, Siti Rohana Omar and Fazurah Mustaffa, 2016. The Importance of Heritage Conservation Management for the Sustainabilityof Melaka Tourism Industry. The Social Sciences, 11: 2720-2725.