Abstract: Thai dress of royal endorsement is the knowledge sources of local arts and wisdom. Since, the information related to Thai dress of royal endorsement has not been done by augmented reality yet, the researcher gathered the data and developed and later presented through social network which patrons are able to access in real time. Besides, they are able to identify the difference of Thai dress of royal endorsement which was very difficult to do before. The result of the research revealed that learners are able to gain more knowledge related to Thai dress of royal endorsement by using augmented reality as well as having higher achievement than learners who have only learned through document or two dimensions of media. Moreover, the satisfaction on the augmented reality is very high. To sum up, by publicizing Thai dress of royal endorsement through augmented reality on social network, this can support in enhancing more knowledge related to Thai dress of royal endorsement effectively.
Sumitra Nuanmeesri, Preedawon Kadmateekarun and Lap Poomhiran, 2016. Publicizing Thai Dress of Royal Endorsement by Augmented Reality. The Social Sciences, 11: 3563-3568.