The Social Sciences

Year: 2016
Volume: 11
Issue: 18
Page No. 4378 - 4383

Open Innovation on Entrepreneurial Knowledge Intermediation Through Social Media Creative Development: A Case Study of Creative Cities in Indonesia

Authors : Iwan Hermawan, Sartono , N. Ghoniyah and Luqman Khakim

Abstract: The dynamics of global business and knowledge-based economic paradigm has made ideas, thoughts, concepts and knowledge as the key capital of entrepreneurial business at this time. The need for the idea of the infinite and always renewable a major prerequisite for entrepreneurs and creative SMEs in order to survive. Knowledge is an asset as well as “ammunition” to create a new creative product. Synergy of internal knowledge agencies with external agencies in line with the spirit of open innovation, i.e., synergy that would enable SMEs to have backward linkage relationship with suppliers and forward linkage with consumers that will eventually culminate in the formation of a new creative market. In line with the spirit of open innovation, a search for Creative Social Media (CSM) Model has become a strategic issue in the current economic paradigm. CSM is a social networking system that is essential in its capacity as a repository and knowledge intermediation for entrepreneurs. Knowledge recommender system will be the main engine of the CSM system used to provide recommendations in the context of sharing knowledge reference between entrepreneurs in a same cluster and in the spirit of anti plagiarism design as ethical boundaries. On the other hand, CSM also played as a tool to win a battle of creativity among entrepreneur’s entities in the the world without boundaries. Thus, CSM plays the role of encouraging the growth of the creative city network around the world, facilitated by the United Nations Educational, Scientific and Cultural Organization (UNESCO). CSM studies in the form of identification of: features, frameworks and user requirements obtained through observation of the creative entrepreneurs in Denpasar, Yogyakarta and Surakarta which is part of the creative cities in Indonesia.

How to cite this article:

Iwan Hermawan, Sartono , N. Ghoniyah and Luqman Khakim, 2016. Open Innovation on Entrepreneurial Knowledge Intermediation Through Social Media Creative Development: A Case Study of Creative Cities in Indonesia. The Social Sciences, 11: 4378-4383.

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