Authors : Erwin Yulianto and Irwansyah
Abstract: The popularity of Mobile Instant Messaging (MIM) continues to rise nowaday. This causes a rise in its use in organization as well. This study aims to examine the psychological factors in the use of MIM in informal communication based on the Theory of Reasoned Action (TRA) and to observe the effect of MIM’s use toward the organizational communication satisfaction. Using quantitative approach and survey, the data are collected through questionnaires and analyzed by Partial Least Square (PLS). With 89 respondents from Principal Inspectorate of BPK RI, the study shows that TRA is not fully applied in the use of MIM in informal communication. Subjective norm has no significant effect on intention and behavior. The result also shows that the use of MIM in informal communication has significant effect on organizational communication satisfaction.
Erwin Yulianto and Irwansyah , 2016. Mobile Instant Messaging Use and Organizational Communication Satisfaction. The Social Sciences, 11: 4399-4404.