The Social Sciences

Year: 2016
Volume: 11
Issue: 19
Page No. 4622 - 4627

The Impact of Consumer Boycott, Ethnocentrism and Patriotism in Malaysia

Authors : Khairul Anuar Mohammad Shah and Hazril Izwar Ibrahim

Abstract: The study of consumer attitudes towards foreign made products has become a hot topic discussed by researchers in the field of international business, international marketing and consumer behavior. This was not surprising because of globalization and trade liberalization has become a global issue that is often discussed not only at national level but also at international level. Since, the establishment of the WTO and GATT, many issues and problems concerning trade and international business has been discussed and fine-tuned to get the most effective formula to seek justice for all the dependencies between each other. The current study conducted to get a sense of this issue from the perspective consumers in Malaysia. Malaysia’s consumer negative attitude towards foreign made goods made will be identified and be given attention. Do patriotic attitude, ethnocentric attitude and boycott tendency will directly affect the product judgment and purchase willingness to be answered from the current study.

How to cite this article:

Khairul Anuar Mohammad Shah and Hazril Izwar Ibrahim, 2016. The Impact of Consumer Boycott, Ethnocentrism and Patriotism in Malaysia. The Social Sciences, 11: 4622-4627.

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