Abstract: This study was conducted as a response due to low banana production in Malaysia specifically in Jeli, Kelantan. Furthermore, this study attempt to examine the level of knowledge, attitude and practice towards banana cultivation among banana farmers. This quantitative study using simplerandom sampling and total of 70 banana farmers were involved. The analysed data demonstrates practice is the highest mean score followed by attitude and the lowest is knowledge. Thus, based on the results obtained, it is recommended that agriculture agencies and agriculture related universities to play their role to educate local farmers about new agriculture technologies to ensure the increasing of banana production and meet the food demands in local setting.
Farah Adila Abdullah, Ahmad Firdaus Ibrahim, Fatimah Kayat, Suhaimi Othman, Akmal Adilah Idris and Zul Ariff Abdul Latiff, 2016. Factors Affecting in Banana Cultivation Activity among Banana Farmers in Jeli, Kelantan. The Social Sciences, 11: 4643-4646.