Authors : Mohd Rizal Abdul Razak, Hishamuddin Ismail and Zauwiyah Ahmad
Abstract: Given the strategic position of mobile internet in the mobile commerce space, this study set out to investigate the role of mobile internet service quality in influencing consumers’ mobile commerce adoption. Sample was drawn from households selected using multistage cluster sampling technique from four states with the highest mobile device penetration rate in Malaysia. The data was analyzed using structural equation modelling technique. The study found the technology cluster effect such that the adoption of mobile internet for communication and content influenced consumers’ decision to adopt mobile commerce. This effect is habitual or automated among innovators and early majority but indirect or rather through the evaluation of mobile internet service quality among the late majority and laggards.
Mohd Rizal Abdul Razak, Hishamuddin Ismail and Zauwiyah Ahmad, 2016. Mobile Internet Service Quality and the Technology Cluster Effects in Mobile Commerce Adoption. The Social Sciences, 11: 5256-5259.