The Social Sciences

Year: 2016
Volume: 11
Issue: 26
Page No. 6331 - 6339

The Effects of Competitive and Marketing Strategies on Organizational Performance Improvement (Study of Government Banks in Zabol City)

Authors : Mohammad Ghasemi and Abdullah Hashemzaee

Abstract: Nongovernmental and development of information and communication technology is causing a revolution in local banks. The advent of such technologies make it possible for the local banks have given up their services locally, nationally and globally present. Such changes facility has created time and space for customers. The close relationship between competitive strategies and structural strategies is considered a precondition for success of desired business performances. The present study shows how the relationship between competitive activities and strategies affects the organizational performance in the banking industry. Our findings taken via descriptive and deductive statistical tests and SPSS indicated that: Competitive strategies lead to a balance in relationship between performances, strategic marketing activities and organizational performances especial coherent strategic decisions on marketing performances and activities have a considerable effect on the organizational performance and local bank performance varies among strategic groups, depending on the quality of strategic coordination.

How to cite this article:

Mohammad Ghasemi and Abdullah Hashemzaee, 2016. The Effects of Competitive and Marketing Strategies on Organizational Performance Improvement (Study of Government Banks in Zabol City). The Social Sciences, 11: 6331-6339.

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