Authors : Elena I. Zritneva, Irina F. Igropulo, Nadezhda P. Klushina, Vladimir A. Magin, Irina E. Panova, Leonid N. Kharchenko and Valeriy V. Shapovalov
Abstract: On the basis of the conducted content analysis of source material a method for estimation of competitive ability of a regional institution of higher learning is proposed. Procedures, instruments and stages of the method implementation are examined. The following criteria are introduced and provided with content: consumer criterion (reflects a possibility of an institution of higher learning to realize services on the regional market in principle. Economic criterion (price of the educational service rendered by a specific regional institution of higher learning which is characterized by comparability with prices on the regional market of educational services of the same level and direction of training and by the level of the specific utility of the educational service for the particular customer on the regional educational market, image (credibility of a regional institution of higher learning on the regional market of educational services and regional labor market (image) quality and availability of the educational service, intensity of advertising, flexible price policy, social programs). For these criteria, the rates of a regional higher education establishment competitiveness are proposed. It is offered to use principles of regionalization and dynamism for estimation of competitiveness of an institution of higher learning, as well as the principle of subjectivism of procedures for estimation of the educational system activity.
Elena I. Zritneva, Irina F. Igropulo, Nadezhda P. Klushina, Vladimir A. Magin, Irina E. Panova, Leonid N. Kharchenko and Valeriy V. Shapovalov, 2016. Method to Estimate a Regional IHL (Institution of Higher Learning) Competitiveness. The Social Sciences, 11: 7092-7096.