Authors : Raheleh Momeni and Kamal Javanmard
Abstract: The present study has investigated sociologically the factors that affect the management of women’s bodies and behavior patterns including weight control, beauty services, use of drugs, cosmetics and medical and cosmetic services. The theoretical framework is developed based on the theory of “Bourdieu”, “Giddens”, “Turner” and “feminists” and the research data is collected using the method of “survey” and means of “questionnaire” and the sample volume using the table “Morgan” is also estimated 383 women 20-40 years old in Kerman that has been selected in the multi-stage cluster sampling method for population. The analysis of data has been studied in two methods of descriptive and inferential statistics using the Version 21of SPSS Software and the correlation coefficient “Pearson” and “stepwise regression” is used to test the hypotheses. The amount of “Cronbach’s alpha” has been estimated to 824% for the internal consistency between the items and the results of the study indicate that there is a significant relationship between the body management and variables, including the media consumption, personal identity, consumerism, social class, education, cultural capital and place of birth.
Raheleh Momeni and Kamal Javanmard, 2016. Sociological Study of Factors Affecting the Management of 20-40 Year Old Women’s Body in Kerman in 2014. The Social Sciences, 11: 863-873.