Authors : Juan Rizah Sa`ari, Juhaini Jabar, Md Nor Hayati Tahir and Mohd Halim Mahpoth
Abstract: Sustainable farming technology has captured the interest of developing countries and the numbers are growing because it relies on the availability of natural and human resources. Sustainable farming is still a new way or method of farming in the industry. The local farmers here in Malaysia are still not familiar with the sustainable way of farming. Some of the farmers have implemented such technology however failed to achieve success since they are lack of knowledge and expertise. For the last decades, the influence of technology has driven the changes in most of the organization. Trusting in technology or believing that a technology has desirable attributes seems reasonable because we talk about trusting in non-human entitles in everyday discourse. Environmental-related technology has become more important in influencing and shaping organizational strategy and enhances economic returns. Now a days, business culture is moving towards green business initiatives. There are growing attention of entrepreneurs recognize that doing sustainability or anything related to green is good for their business and also to the environment. Specifically, the objective of this study is to identify the factors that encourage farmers to accept sustainable farming technology. Factors for predicting the acceptance of sustainable farming technology is expected to be produced at the end of the study. The research is also aimed to add value to the existing literature in the study of farmers using sustainable farming technology in their business and towards the national agenda.
Juan Rizah Sa`ari, Juhaini Jabar, Md Nor Hayati Tahir and Mohd Halim Mahpoth, 2017. Facilitating Conditions and Finance Factors to Encourage Farmers to Accept Sustainable Farming Technology. The Social Sciences, 12: 1163-1168.