Authors : Syamsul Bahri, Tahir Kasnawi, Andi Agustang and Arlin Adam
Abstract: Consumption is broader than just physiological factors, people developing consumption patterns is also reflecting the sociological dynamics including diet. Diet reflects a social activity because in it each group tries to introduce to the public its distinctive diet including the vegetarian community in Makassar. The research raises the phenomenon of social movements of vegetarian community in Makassar. This research uses a qualitative study with a phenomenological approach constructivist paradigm. The results showed that the forms of social movements by the vegetarian community Makassar is a reformative social movement with educational strategies, strategies for creating and strengthening institutional networks. The findings of this study are: a social movement will be successful depends on a good understanding of its members about the community value system, a solid fanaticism of members, the mobilization of all resources optimally and the support of strategic partners. Theoretical implications of this study is an extension of the social movement theory. The practical implications of this research are to provide direction for the social movement that managed to strengthen the three elements namely to increase the capacity of members, strengthen the organization and build a network of strategic.
Syamsul Bahri, Tahir Kasnawi, Andi Agustang and Arlin Adam, 2017. Vegetarian Community Social Movement (Analysis of Health Sociology in Makassar). The Social Sciences, 12: 1824-1831.