Authors : Ahmad Nazrin Aris Anuar and Izzah Khairunnisa Sulaiman
Abstract: The motivation of playing golf and determinants that influence revisit golfers to the golf course is imperative to study in tourism destination, especially for golf tourism. Each motivation of golfers and their intention to return to the golf course has differed on their satisfaction with the services or product that provide of the golf course and this makes the golf management must need to know the answers to maximize their profits and continue to growth. This research attempts to provide insight into motivation can influence revisit again to the golf course among golfers. Two objectives conducted in this studies which to identify the motivation of golfers revisit to the golf course and to determine the factors that were influencing revisit intention among golfers. A quantitative research method was adopted to collect empirical data from the motivation and revisit factors among the golfers as respondents in Port Dickson Golf and Country Club (PDGCC). In findings, the excitement is the primary motive among golfers to play golf. For the revisit factors, it can be analyzed that price offered by the PDGCC was the most agreeable consideration given by the golfers that influencing them to returnable to PDGCC. This study provides golf course managers to create a particular marketing plan based on the seriousness spare their customers and need continue to communicate their clients to find out what they want, need and desired.
Ahmad Nazrin Aris Anuar and Izzah Khairunnisa Sulaiman, 2017. Golf Tourism Destinations: The Factors Influencing Golfers Revisit Intention to Golf Course. The Social Sciences, 12: 2062-2071.